Core Business Features Defining Ecommerce Capabilities

B2B eCommerce Guide - Core Business Features Core Business Features Define eCommerce Capabilities Functionality in B2B eCommerce websites depends on subsets of core and custom features, back-office tools, user interfaces, and even design considerations that affect what viewers see when they visit a website. Regardless of software platform, certain core business features are essential for highly functional B2B eCommerce websites, but how companies handle the various duties these features perform can determine success in competitive markets and impact every area of business operations. That s why it s critical to choose an operating platform where core business functions can be customized to specific industries and B2B models to foster greater functionality, appealing and intuitive interfaces for stakeholders, better communications and greater abilities to manage and monitor eCommerce operations throughout the buying and shipping cycles. Addressing the B2B User Experience Most people have shopped at Amazon or eBay and understand how convenient the buying process is at B2C eCommerce websites where the user experience or UX trumps every aspect of the business process. Although the B2B process differs in many ways, smart decision-makers in business-to-business marketing understand that the user experience is critical and not just for customers but for business collaborations, distributor efficiency, lead generation and important internal processes. The user experienceShow MoreRelatedAnalyzing the Operations Management Course of a College1299 Words   |  5 Pagesfor producing and delivering goods and services are optimized to their full potential. I have a newfound appreciation for the role of operations managers. 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