Module B essay free essay sample

Speeches form an interpretation of historical events and values which are moulded around the speakers opinions and ideology. Paul Keatings Funeral Service of the Unknown Australian Soldier 1993 and Noel Pearsons An Australian History for Us All 1996, demonstrate a contrast between how a historical and contextual understanding of these speeches helps create the necessary apperception on the given audience to convey the speakers message appropriately. Despite the fact that both speeches were given in the mid 1990s, they were addressed to different types of audiences; Pearsons being delivered to a small, highly academic audience, while Keatings was broadcasted to the entire nation. They also addressed differing topics addressing patriotism within Australian society; the history of Indigenous mistreatment, and Australian participation in war, and were therefore perceived quite individually. Pearsons speech was quite inaccessible because of its academic nature, but with consideration to the specific audience he was addressing at the time, he demonstrates careful consideration of kairos. We will write a custom essay sample on Module B essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page To emphasise his status to the alumni and academics at the University of Western Sydney, he introduces himself through his academic credentials for the audience to both respect and consider the issues he raises within his speech. Pearson also sets up a definitive social divide between the well educated population and the rest of Australian society. Revise we historians must. demonstrates his deliberate effort to include himself amongst rest of his audience, as well as calling upon the audience to reconsider the past from how it is publicly portrayed, to how he urges the audience to interpret it. In comparison, Keatings speech was aimed to be widely accessible to create a patriotic atmosphere amongst the population. The continuous repetition of we in his introductory paragraph creates a sense of unity amongst him and his audience. As his speech did not withhold any potential controversy, the content and context of it was widely understood and appreciated by his audience. Funeral Service of the Unknown Australian Soldier, was addressed by Paul Keating as an individual, as well as the Australian Prime Minister, the representative of the entire nation. The purpose was to pay respect to Australians who had fallen in battle with the dedication of a monument, without glorifying or celebrating Australias participation in war. As it was addressed to a mixed audience, the wider Australian community, the themes remained universal, to be easily appreciated with minimal knowledge and understanding of Australia and its history in war. This unknown Australian is not interred here to glorify war over peace; or of one generation above any that has or will come later reflects on Keatings anti-war perspective which is contextually proven, as he was well known for being extremely critical of war and Australias participation in it as an ally. Without the knowledge of Keatings anti-war ethics, the speech was often thought to celebrate war and Australias participation in it, thus creating a divided reception of the speech by the audience. Despite this, Keating had substantial social respect because of his title as prime minister, which resulted in the audience readily accepting his point of view. The concepts of war and peace are the overarching themes in Pearsons An Australian History for Us All. Pearsons ideology remains consistent throughout the speech, that Australians should recognise the ill treatment of the indigenous community and take responsibility for their actions, instead of dwelling on the conflict of the past, so that Australian society can then progress forward. The specific audience that this speech was delivered to, one filled with academics, largely influences the way the speech was written and then delivered. Constant references to specific aspects of Australian society, such as the black armband view of history shows that Pearsons intention was to deliver this speech to a specific type of audience, and unless a there was a thorough understanding of historical events and well as contextual knowledge, individuals would not be able to grasp the overall purpose and message of this speech. Both Pearson and Keating address patriotism within their speeches, but do so in contrasting ways. Keating addresses the acknowledgement of all Australians who have participated and been sacrificed in war. As this is an easily comprehendible idea it remains a more widely appreciated speech in comparison to Pearsons, which highlights the difference in the necessary historical and contextual understanding of the audience. He also addresses how as a nation we should pay our respects to the men who have fallen in battle as they create a strong part of our national identity in a historical context. And he is one of us. , enforces that all Australians are part of one society, ignoring any aspect of racism, while Pearson actively creates a societal divide throughout his speech. By using descriptions with strong negative connotations, such as cult, explicit moral implications and unutterable shame, Pearsons speech constantly evokes emotion by prompting the audience to relive the history and injustices from an indigenous persons perspective, in ways disregarding their personal opinions on the events of the past. As Pearson counters the opinions of John Howard, the Prime Minister at the time, it is increasingly harder for him to emphasise and convince the audience of his point of view. This once again reinforces the impact contextual knowledge of the audience can have on the perception of a speech. Both speeches have a depth of purpose which is conveyed individually, dependent on the audience and their understanding of the history and context of the speech. While Keatings speech appropriately served its purpose because of his integrity as a speaker, Pearsons speech, although audience appropriate, did not appeal to the majority of Australian society. This is reflective of the opinion and understanding of the audience affecting the perceived apperception of each speech.

History of Red Bull Company

History of Red Bull Company Introduction Red Bull is one of the leading energy drinks manufacturer and distributor in the world. The firm was started in 1987 in Thailand, and has since gained a global market coverage. According to Lehmann (2005, p. 138), this firm experienced massive success in 1990s because this industry was less competitive. The company chose a market niche that had few players.Advertising We will write a custom research paper sample on History of Red Bull Company specifically for you for only $16.05 $11/page Learn More Most of the major firms in this industry were manufacturing and distributing fizzy drinks and other beverages. Coming with the energy drinks was seen as a unique trend, and this earned this firm a lot of market share during its early stages of existence. The firm has been able to expand to other international markets, especially in Europe and the United States. The report by Lehmann (2005, p. 140) shows that it is the world’s largest energy dri nks manufacturer and distributer. The success of Red Bull in the market can be attributed to the three elements of marketing which include people, place, and physical evidence. Red Bull has been successful because of the employees involved in the firm at various capacities. The place element of marketing mix has also been very important in helping the firm achieve maximum success. Physical evidence has also played a major role in helping this firm to succeed. This research will analyze these factors in order to determine their relevance to the performance of this firm. Discussion Red Bull’s success in the market can be attributed to the three marketing elements mentioned above. According to Ewbank and Foulger (2010, p. 26), it is always important to analyze some of the specific success factors in an organization based on the marketing mix elements. Upon a critical study of Red Bull, the researcher has been able to determine that the three elements of people, place, and physic al evidence have played a major role in helping this firm achieve success in the market. It would be important to understand how individual element have helped this firm achieve success.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More People Element People form one of the most important elements of marketing mix within an organization. Success of a firm always depend on the activities of its employees. According to Ewbank and Foulger (2010, p. 27), employees form the most important resource within an organization. They carry the vision of an organization, and their skills, talents, and level of dedication would always determine success of an organization. At Red Bull, the employees have played an important role in helping it achieve its current success. The firm has been on hiring competent employees with the capacity of meeting the demands of the dynamic market. The firm has been keen to ensure that its recruitment procedure is rigorous, and only passionate and talented employees are hired. The company has various recruitment processes that ensure they get the right people for various responsibilities within the company. Employees hired through such rigorous processes are nurtured by the company through in-service trainings and participation in relevant responsibilities in order to help them develop their careers. The company has put measures to monitor its sales team to ensure that they are working within the expectations of the firm. This element has played a major role in the recent expansion of this firm (Lehmann 2005, p. 143). Red Bull has kept a team of highly motivated employees who are able to meet the changing needs of consumers. Its marketing personnel has been actively conducting market research in order to gain understanding of the changing marketing forces. If this firm maintains this group of motivated employees, then chances are high that it is destined to greater success. Place Element A firm must define a clear method that it uses to make its products reach consumers in good time and in good quality. A sound choice needs to be made on whether the company would sell its products through direct representation or strategic distributors. Red Bull has been keen on selecting the right channels of distributing its products in the global market.Advertising We will write a custom research paper sample on History of Red Bull Company specifically for you for only $16.05 $11/page Learn More Red Bull started by distributing its products to small distribution outlets like health clubs and bars during its early stages of existence. However, this distribution strategy changed when the firm started experiencing market growth. The management realized that it could no longer rely on the simpler distribution strategies that it had been using within its hometown. The management had to define a new distri bution strategy that would meet the changing market demands, especially when it went global with its products. To penetrate new markets, the management of Red Bull has been targeting strategic distributors to ensure that its products reach the global market. One of the strategies that the firm has been using in the past is strategic alliance formation with specific wholesalers, large retailers and other distributers in different markets to ensure that its products are made available in the global market. Strategic alliances offer a viable option for this firm to make its products available in the global market without the need to have its own employees spread across the world. In situations where strategic alliances are not viable, Red Bull has rented its own warehouses and distributed its products using various transport systems. However, it is important to note that this method has come with increased capital investment that Red Bull must incur. Although its gives this company mor e autonomy in distribution of its products, the costs reduces profitability. This explains why the management of Red Bull has been seeking strategic alliances with various firms in the global market. Red Bull has considered the use of technology to enhance the place element of the marketing mix. The firm has considered using vending machines to distribute its products, especially in gyms, clubs, and universities in selected cities. Such a move increases awareness of its products to a larger market segment enabling the company to increase its market share. These alternative distribution channels has helped this firm to increase sales. The use of the vending machines has however, met some resistance in the market. The place element has also been enhanced through the use of internet. Red Bull has used internet to market its products globally.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The firm has also been very active in the social media as a way of increasing the geographic market for its products. Most of its major adverts have been made through social media such as Facebook, YouTube, and Tweeter. The company has adopted this strategy because most of its customers are actively on social media. Physical presence According to Kotler (2005, p. 114), consumers in the current market have become very critical of the physical appearance of the places where they make their purchases. Initially, firms ignored the importance of the physical structure they used to deliver their products to the consumers. For instance, many firms did not bother about the appearance of the shops as long as customers were able to get the products they desired within the right time. However, this has changed over the recent years, and Red Bull is one of the firms that have realized the importance of the beautifying the facilities they use to deliver the products to their customers. The physi cal attractiveness of the exterior and interior facilities that firms use have currently been used by the customers to judge the quality of products that a firm delivers, and its commitment to the customers. When a customer is exposed to a poorly designed shopping facility, they would always make a negative judgment about the firm and all its products. The management of Red Bull has come up with elaborate programs that have changed the physical appearance of its shopping facilities. Over the past one decade, this firm has changed the design of most of its facilities (Kotler 2005, p. 115). At its production plant, the firm has ensured that employees are provided with attractive and safe working stations that offers them motivation. This has helped improve their performance. The firm has also restricted its stores that it uses to sell its products directly to consumers. One of the issues that has been raising a lot of concern in the market is the need to have many exists at these shop ping malls for the purpose of enhancing security. The management of Red Bull has responded positively to this requirements. The firm has also constructed beautiful outlets in a number of locations within the United States and other major markets around the world. This helps in convincing its customers that it is committed to offering them products of high quality. Conclusion and Recommendations It is clear from the analysis of the three elements of marketing mix that Red Bull has been using that the market is getting increasingly competitive. This firm must come up with clear systems that would enable it manage the future market in order to remain competitive in the future market. The analysis shows that Red Bull has done performed well in managing the current market forces. The firm has tried to be dynamic in order to change with the changing market forces. However, the firm should consider the following recommendations if it expects to gain competitive advantage over its rivals in this industry. When dealing with people as one of the elements of marketing mix, the management should try to focus on nurturing talents among its employees. The current competitive market requires innovative minds that can enable the firm to come up with new ideas of handling various activities within the firm. The place element of marketing mix need to involve extensive use of the modern technologies in order to reach customers. Technology has reduced the world into a small global village. It order to maximize benefits of this village, Red Bull should use modern technologies of communication to each out to the global consumers. Physical evidence always portrays a firm’s commitment towards delivering value to its customers. The management should make an effort to beautify most of its physical facilities, especially at its outlets. Customers will always make a judgment of the value of products they purchase from this firm by analyzing the appearance of these physical facili ties. List of References Ewbank, A Foulger, T 2010, ‘Red Bull, Starbucks, and the Changing Face of Teacher Education’, The Phi Delta Kappan, vol. 92. no. 2, pp. 25-28. Kotler, P 2005, ‘The Role Played by the Broadening of Marketing Movement in the History of Marketing Thought’, Journal of Public Policy Marketing, vol. 24 no. 1, pp. 114-186. Lehmann, D 2005, ‘Dimensions of Marketings Relationship to Society’, Journal of Public Policy Marketing, vol. 24. no. 1, pp. 137-142.

The Pluses and Minuses of Online Shopping Essay

The Pluses and Minuses of Online Shopping - Essay Example (Kenney, M. & Curry, J., 1999) But although this newfangled idea has gone this far, research on the subject of e-commerce and Internet marketing remains largely confined to the difficulties encountered by companies going online, including its advantages and disadvantages to them. An important aspect of the phenomenon yet to be fully explored is the sentiment and attitude of consumers toward online shopping. As attempts get underway to create the ultimate e-mall, the question may be asked: Are the consumers willing and ready to accept and patronize such a store in place of the shopping mall This research project will thus give a fresh look at Internet marketing from the perspectives of the consumers. It will seek to identify the advantages and disadvantages the consumers derive from online shopping, with the end in view of determining whether the marketing process helps promote consumer welfare and interests at all, the way the traditional stores do so. 9) In going to the regular stores, one has to contend with the traffic and pollution, spend for the thrift and search for a parking space that is often not there. Do these count as arguments for buying online instead Corporations, both established and new, are turning to the Internet to create new markets and reorganize existing markets. It began in 1990 when the US National Science Foundation approved the use of the Internet for non-academic uses. From only 5 million users in 1993, the figure jumped to 62 million in 1997 and 100 million in 1998. According to Internet provider Uumet Technologies, Internet traffic continues to double every 100 days that this has become "one of the fastest adoption rates any technology has ever experienced." (Yang, S., 2001) Worldwide, there could be 550 million users and a far greater number of .com sites. The latter websites are made up of companies engaged in online retail of all sorts of products and services. E-commerce is transforming the traditional retail industry. For this business sector, e-commerce is eliminating the costs of retail branches, thus lowering the initial entry costs and the fixed costs associated with retail stores. (Kenny, M. &